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YouTube Launches Music AI Incubator to Shape Responsible AI Development
Recognizing the need for responsible guidance, YouTube is partnering with top music creators to help develop artificial intelligence in a way that honors creativity and cultural impact. The company recently announced key initiatives demonstrating its commitment to robust, artist-centered oversight.
Foremost among these is the new Music AI Incubator, bringing influential voices into the fold. An impressive roster is lending expertise, including Anitta, Björn Ulvaeus of ABBA, Colombian star Juanes, acclaimed composer Max Richter and more.
As the program’s director, Universal Music Group Chairman Sir Lucian Grainge expressed the goals of “building a safe, responsible and profitable ecosystem” that safeguards artistic rights while unlocking opportunities. He has previously warned of risks like market oversaturation or infringement if protections are lacking.
YouTube CEO Neal Mohan outlined three principles steering their work:
Principle 1: YouTube will embrace AI responsibly through music industry partnerships. As generative AI enables new creativity, YouTube and partners will collaborate on innovation.
Principle 2: AI must include protections for creative works while unlocking opportunities for participating partners. YouTube commits to defending artists' rights through continued investment.
Principle 3: Policies and moderation systems established to safeguard the community will be scaled up to manage AI-generated content and potential new challenges.
Carrying an open mind, Björn Ulvaeus joins to understand AI capabilities and advocate for fellow human creators. Juanes welcomes a role ensuring the tools respectfully amplify music for generations.
By including diverse artists in important discussions shaping tools, platforms and policies, YouTube is pioneering balanced leadership uniting creativity, commerce and societal impact in AI’s musical future respecting creativity and integrity industry-wide.