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'Will AI replace human performers?': Japan's First AI Performer Sparks Debate

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'Will AI replace human performers?': Japan's First AI Performer Sparks Debate

Neha Mehra
Oct 20, 2023
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'Will AI replace human performers?': Japan's First AI Performer Sparks Debate

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A groundbreaking new commercial is making waves for its starring role - an AI. Ito En's ad for "Oi Ocha catechin green tea" introduces viewers to an AI-generated actress, marking Japan's debut TV appearance for an artificial performer.

Netizens have been abuzz discussing the implications. Some question if AI talent could replace human actors altogether. As the AI starlet skips through the years in the commercial, seamlessly changing her appearance to depict aging over 30 years, viewers are left wondering about the technology's growing influence.

According to AI developers, this Ito En spot pioneers synthetic performers in Japanese television advertising. By leveraging vast AI training datasets, designers transformed algorithms into a woman advocating for the drink's long-term health benefits.

Ito En sought an innovative solution to visualize aging decades into the future. With AI offering a unique ability to simulate life's changes, the digital debutante was born. Now, she has the online world contemplating the future of performance.

As synthetic stars continue breaking into new media frontiers, Japan's first brings the debate to television. While human input refined AI's initial outcomes, the commercial highlights how algorithms may one day replace flesh-and-blood celebrities.

For viewers and virtual vanguards alike, the question remains:

Will AI outshine even the brightest human talents?

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'Will AI replace human performers?': Japan's First AI Performer Sparks Debate

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