Qatar Airways' Groundbreaking AI Virtual Cabin Crew SAM Takes Center Stage at ITB Berlin

At this year's ITB Berlin, Qatar Airways showcased its artificially intelligent virtual cabin crew member SAM to great acclaim. As the world's first airline to develop a holographic digital human, SAM has already begun interacting with visitors and media at the event.

Going by her name SAM, which means 'sky' in Arabic, she is powered by leading conversational AI to continuously learn and improve responses. Visitors received engaging answers to common travel questions from destinations to FAQs, all delivered by SAM in a friendly, personalized manner.

Developed in partnership with tech leader UneeQ, SAM embodies Qatar Airways' commitment to innovative, hospitible service. She is poised to redefine the passenger experience through empathetic, customized interactions that mirror human conversation. SAM will be available 24/7 on the Qatar Airways app and website to ensure travelers receive prompt assistance wherever they are.

Beyond impressing at ITB Berlin, SAM represents Qatar Airways' dedication to blending cutting-edge solutions with superior service. She is a testament to endless AI possibilities and sets a new benchmark for personalized air travel assistance. Through pioneering initiatives like SAM, Qatar Airways continues earning recognition as the industry's leader in delivering enhanced digital journeys.

Visitors to Qatar Airways' striking new exhibition stand got to experience SAM's engaging AI assistance firsthand. With her successful debut, SAM is certain to become an iconic symbol of the airline's pursuit of guest satisfaction through innovative hospitality both airborne and online.