Discover more from AI World Today
AI in Journalism : Australia's News Corp Produces 3000 stories a week with AI
News Corp Australia has found a novel way to produce massive amounts of content each week - through the use of artificial intelligence. According to a recent report from The Guardian, the media conglomerate is now generating a staggering 3,000 AI-written articles every week using only a small team of four employees to oversee the process.
While the AI handles the bulk of the writing, human journalists still play an important role by vetting the AI-produced stories. The articles focus on hyperlocal topics like weather, traffic, fuel prices and community events - allowing News Corp to disseminate useful, relevant information to readers across the country on a huge scale.
One example highlighted was an article on where to find the cheapest gas prices in Penrith. However, the articles do not clearly indicate they were written by AI.
News Corp Chairman Michael Miller credits the success of their AI strategy to generating new subscriptions. Most new subscribers sign up for hyperlocal news, and the AI excels at producing this type of granular local content cost-effectively. With just a handful of people managing the AI, News Corp has found a lucrative way to maximize profits through massive automated content generation.