Google to Launch New Search Engine and Features via Project Magi

Google is working on developing new artificial intelligence-powered search engine and features to strengthen its position in the search engine market. According to a report by The New York Times, Google will launch some new search features next month. Initially, the new features will be available to a maximum of one million users. Although the specific capabilities of the new tools are not yet known, they are likely to build upon Google’s Bard chatbot. The features are being developed under the codename “Project Magi.”

The new plans are part of Google’s efforts to counter threats from competing systems such as Microsoft’s Bing chatbot and OpenAI’s ChatGPT, which some believe could eventually replace traditional search engines like Google. Google’s position is said to be so threatened that Samsung is considering replacing Google with Bing as the default search engine on its mobile devices. This could cost Google up to $3 billion in annual revenue. Although Samsung may be attracted to Microsoft’s artificial intelligence work, the company may also simply be taking advantage of Google’s temporary vulnerability.

In addition to the new features in Project Magi, Google is planning a more substantial rebuild of its search engine. However, according to the Times report, there is “no clear timetable on when it will release the new search technology.” Google is also said to be developing various other AI tools, including an AI image generator called GIFI, a language learning system called Tivoli Tutor, and a feature called Search along that would integrate a chatbot into Google’s Chrome browser to answer questions related to the current web page.