Google rebrands AI chatbot Bard to Gemini

Launches new app and subscription options

Google is taking their AI assistant to the next level with an exciting new identity and enhanced capabilities. Bard, the tech giant's popular chatbot, has been rebranded as Gemini - underscoring Google's ambition to develop truly helpful AI agents.

As part of the changes, Android and iPhone users can now access Gemini more seamlessly. A dedicated Gemini app allows for rich conversations on Android, while the assistant is integrated within the Google app for iOS.

Power users will benefit tremendously from a new monthly subscription unlocking "Ultra" access. Subscribers gain insights from Google's most advanced AI models to take productivity and collaboration to new heights. Integration with Gmail, Drive and key Workspace apps provides deep contextual responses.

The subscription also folds Gemini capabilities into the popular Google One plans for added value. A generous two-month trial allows users to experience "Ultra" features risk-free.

Going forward, Gemini will consolidate Google's diverse AI under a unified brand encompassing Chatbot, Workspace and Cloud offerings. The company aims to build AI that truly acts as a personal agent - automatically tackling tasks, travel plans and more based on user needs.

While Gemini excels today in summarization, list-making and coding assistance, Google is committed to developing general intelligence with seemingly limitless potential. With the rebrand, new app and subscription, Gemini is primed to supercharge experiences and assist users in powerful new ways.